NAMI Rebranding Design
09/2023 — 12/2023
About the Project
This project is aimed at rebranding the National Alliance on Mental Illness (NAMI), which is one of the largest mental health support organizations in the United States.
The project is based on market research in the current mental health sector, analyzing NAMI's development trends. It includes the reconstruction of visual elements such as the logo, fonts, and visual style of images, along with the planning of two corporate social events.
Competitive Analysis
SWOT Analysis
Brand Steering Wheel
Brand Visual Diver
Logo Design
The logo is inspired by the idea of ‘connection.’ In the digital world, connections through texting go beyond physical boundaries, and the text bubbles in the logo symbolize communication. With four text bubbles, the NAMI logo uses negative space to convey resonance.
Color Choosing
Utilized four calm colors to symbolize mental health and introduced four vibrant colors to give NAMI a modern and dynamic appearance.
Font Choosing
Image Style
NAMI's image style is characterized by emotive portraits and collages. Collages have the potential to evoke strong visual emotions for the viewer, making them an excellent means of visually expressing mental health topics.
Brand Bible
Stationery Design
Poster Design
Event Design：
NAMI Corporate Gala
The NAMI Corporate Gala is an annual business review sent by invitation.
Attendees include sponsors, academic speakers, and participants. People come together to discuss new trends and technologies in the field of mental health.
Badge Design
Brochure Design
Ticket Design
Package Design
Deck Design
Event Design:
NAMI Charity Auction
Through a collaborative charity auction with artists, NAMI positively impacts society.
All proceeds support children in low-income families, while also drawing increased attention from investors to mental health issues.
Web and UX Design
